Like in real life, in Automation car design and marketing is full of compromises. High quality cars and good quality assurance might cost a fortune, but may pay for themselves in the long term. Set up and manage your factories, expand your production capabilities and improve your cars by investing into research and development to get an edge over your competition. Compete in ever-shifting regional and global dynamic markets that come with various regulations, featuring many different market segments and buyer demographics.
Many roads can potentially lead to success: catering to the masses with small, affordable cars, being an exclusive supercar manufacturer, or focussing on big luxurious flagship cars for the few.Ĭonquer niches with targeted marketing, or diversify while keeping an eye on brand awareness, brand reputation and prestige to build a loyal following.
In this game mode, spanning from 1946 to 2020, you start your enterprise from scratch and try to become one of the most renowned car companies in the world. The core experience of the game is the Grand Campaign.
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